"We want to create an open ecosystem."īut Brave's ad system, which is optional, pays users a portion of the revenue generated and has a mechanism to share that revenue back with publishers. "Blocking ads and injecting your own is a very different approach than helping publishers to show their own ads," Faida said. Specifically, he doesn't like that Brave's ad system shows Brave-supplied ads after stripping out publishers' ads.
ADBLOCK OR ADBLOCK PLUS PLUS
Adblock Plus also offers its own ad-blocking browser forīut Faida disagrees with Brave's ad-blocking approach. Mobile version of Edge is integrating Adblock Plus directly, and it can be enabled with Firefox and Samsung Internet on Android. Adblock itself is joining the trend, too.
What about building ad blocking into the browser?Īd blocking is becoming a built-in option in some browsers like Opera and UC Browser. And if Chrome goes ahead anyway, other browsers will swoop in to claim disaffected users, Faida said. Google has legitimate security concerns, but he believes engineers can find a solution that doesn't hobble blockers. "I'm optimistic they will listen to our feedback," he said. If you don't like Facebook and Twitter tracking you, there's also an option to disable those social sharing and like buttons. That's on top of tracker blocking from extensions like uBlock Origin, DuckDuckGo, Privacy Badger and Ghostery.īut Adblock Plus doesn't block tracking by default through the Acceptable Ads program. Some tracking protections are coming toĪnd even Chrome, too.
Tracker blocking is catching on, with notable moves inįirefox and Brave Software's Brave today. Why doesn't Adblock Plus block ad trackers by default? That was a notable move given that Google, in addition to making the dominant web browser, is one of the biggest online ad players and operates some of the internet's biggest online services. That's the one Google chose when looking for standards for Chrome's ad blocking policy, which began in 2018 for websites that overused ads. Its 50 members include ad technology companies, ad agencies, publishers and others in the industry.Īnother outfit, the Coalition for Better Ads, serves a similar role. In 2017, Eyeo set up the work as a nonprofit with participation from other companies involved in online advertising.
0 kommentar(er)
